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    Ponder the Hoody 


    Toyota Gallery Exhibition February 2012

  • the hoody idea..

    The hoody idea came from a continuing series that challenges how our contemporary values and perceptions are communicated through non-verbal expression. I’ve produced 4 art pieces all exhibited at the Victorian College of the Arts (2010-12).

    Each time the hoody theme was the central component. I found that this simple piece of clothing worn by millions has become a confusing, provocative and powerful symbol. A wardrobe staple for many across society, a garment used for warmth and comfort, has also come to colour peoples’ perceptions about the individual or associated group.

    While for some the humble hoody is a lightening rod for anger and moral outrage, these works aim to create a new narrative that challenges the profiling of people based on what they wear and, by extension, their class, colour and other classifications society chooses to impose.

    The series to date has included the anonymous ‘Hoody’ which was deliberately ambiguous in its title, but still appeared to evoke unintentional negative emotions.

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    ‘My Tribe’, reflected current issues relating to gang subculture, protection and the uneasy interaction this presents through the sterotyping and division from the community.



    My Tribe was selected, exhibited and sold at the Toyota Community Spirit Gallery, Emerging Artist Exhibition 2012.

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    The first and original Hoody (not shown) was auctioned and sold at a charity event for the Lighthouse Foundation in 2011.

    Photos by Michael Fromholtz.